Trailer for "667"

""667" is a journey. A journey through time, countries, generations and stories. Through the eyes of 5 filmmakers, we get a glimpse of their journey, thereby rediscovering and reinterpreting our understanding of chinese culture."

Commissioned by the Singapore Chinese Cultural Centre, and produced by award-winning filmmaker Royston Tan, 667 is an anthology of shorts by local film directors – Eva Tang (The Songs We Sang), He Shuming (And The Wind Falls), Kirsten Tan (POP AYE), Liao Jiekai (Red Dragonflies) with Boo Junfeng (Apprentice), and Jun Chong, who is debuting his first film.

Featuring five short stories of the reflections, interpretations and perspectives of these Singaporean filmmakers as they go on a journey in search of their cultural roots and how they make Singapore home, the omnibus seamlessly weaves the past and present as generations seek to understand, appreciate, preserve and pass on our heritage.

Tickets for the screening on May 25th is currently available to purchase online (SG$15 per). The 6 directors will be in attendance on this date for a Q&A session held in conjunction with the screening. The venue is the Singapore Chinese Cultural Centre Auditorium @ 1 Straits Boulevard Singapore 018906.


“Kungfu Fighter, Hidden Sugar” - #letsbeatdiabetes Singapore Campaign

Folks around the world have their personal impressions of the Singapore Government’s “constant” media campaigns to tell their citizens what to do or not to do, to Be Courteous, or To Speak Manadarin, or To Save Water etc - which frankly I am okay with, as folks NEED to be “reminded”, now and again - plus points too, especially if the campaign is effectively “well done” … and one of such a campaign (IMHO), was the recent Fight Against Diabetes, launched circa Chinese Lunar New Year, to combat diabetes!

Kungfu Fighter, Hidden Sugar” sees an elaborate classic king-fu setting, with a lone fighter against the forces of SUGAR, in attempting to influence a family’s meal.

Commissioned by the Ministry of Communications and Information, with the project produced by Tribal Worldwide Singapore, I’d hazard to guess the “budget” gone into the production, but the result is pretty spectacular, and offers up a cinematic treat, which literally shows that such a production is achievable here! “Budget” notwithstanding, of course :)

Check out the 90-seconder spot featured up top, and two 5-second spots, featured below.

Half the Tart, Double the Huat

Eat less Bak Kwa, Health is Wealth

(Images & Info via campaignbriefasia.com)